Top companies used their lucrative commercials spots in Superbowl 51 to broadcast celebrating America’s diversity. The ads feaured immigrants and their diversity.
Budwieser’s Superbowl commercial “Born the hard way” shared the story of Adolphus Busch, a German immigrant who came to America to pursue his dream and founded Anheuser–Busch beer company.
Coca-ColaCola company’s super bowl commercial called “It’s Beautiful” featured diverse voices singing the song “America the Beautiful” in different languages such as Spanish, Arabic, and English.
Airbnb, promoted its poignant Superbowl ad with the hastag #weaccept. The home sharing company further wrote on its website the following statement.
“We believe in the simple idea that no matter who you are, where you’re from, who you love, or who you worship, you deserve to belong.”